Kyle GosselinVista, California · Founder, Marketing Apes
Kyle Gosselin
1 gorilla · all AI.
Twenty years building internet marketing, mostly for law firms. The whole time, the same thing bugged me: the phone. So I built an AI that picks it up. This is the story, in chapters.
Twenty years of the websites, the ads, all of it.
I've been doing this internet marketing thing for twenty years. Websites, campaigns, landing pages, the follow-up nobody wants to do.
Most of that time I sold marketing to law firms. My whole job was simple to say and hard to do: lower your cost, raise your revenue.
Today I run Marketing Apes out of Vista, California, with a legal division, Law Firm Marketing Apes.
The ads never learned what actually closed.
Marketing generates leads. Intake talks to people. Cases get signed. Three different rooms, and nobody ever sent back what closed.
So the ads could never learn. Every channel fought to make itself look good, and the money leaked out of the gaps between them.
“Everyone is fighting to make one channel work. The real problem is the gaps between channels.”— Me, on X
Then the phone rings, and nobody answers.
Somebody gets hurt. They don't know where to turn, so they tap an ad and call. That call is the whole reason the ad exists.
And it lands at the worst possible time.
The office is closed. The person who needs help is not.
→ voicemailSaturday is when life happens. Monday is when somebody calls back.
→ voicemailThe campaign works, the lines fill up, and the best calls ring out.
→ voicemailYou already paid for that call. Letting it ring out is the most expensive thing in marketing.
So I built Softía. It picks up.
Softía is the AI intake line I built at Marketing Apes. It answers when your team can't: nights, weekends, and when call volume spikes.
It doesn't replace your ads or your agency. It sits behind the media you already run and makes sure the calls you paid for actually get answered and qualified.
Someone needs help
They tap an ad because they don't know where to turn.
The phone gets answered
Softía picks up in seconds, listens, and asks what's needed.
They reach a person
For law firms, she hands them to the firm live on the phone. No forms into the void.
Then there's Blue.
Blue is our family dog, a yellow Lab. After a fall and a blood infection, he lost his front right leg.
His care was very expensive. That's what started For Pets Like Blue. Its goal is to fund a prosthetic for Blue.
Blue is also a reminder of why I build any of this. The marketing has to pay for something real.
7 domains. 7 AI bots.
Every domain is a leg with one job, and AI is the operator. Each of these sites has its own bot running it. I set the direction and keep what works.
For Pets Like Blue
forpetslikeblue.comNamed for our dog. The goal is Blue's prosthetic.
TNTToned N Tasty
tonedntasty.comA real journal, not a contact page pretending.
BTLBest Tort Lawyers
besttortlawyers.comIts own job, its own bot.
DDMDiscount Deal Me
discountdealme.comIts own job, its own bot.
CGGCrazy Golf Game
crazygolfgame.comIts own job, its own bot.
MAMarketing Apes
marketingapes.comThe agency. AI marketing and connected systems.
KGKyle Gosselin
kylegosselin.comThis one. The story and the running log.
The working rule
Build. Measure. Keep what works. Every domain needs a purpose. Every system needs to do something.
What I'm building now.
I call it the Evolution Engine: one measured loop from the first click to the signed case, with every domain feeding what it learns back in.
- Ad
- Lead
- Qualified
- Transferred
- Signed
Not three campaigns. One engine. The longer it runs, the more it knows about what actually works.
Tools I use.
The stack behind the gorilla. Plain links, not ads.
Your turn. Pick a door.
If you run a law firm, an agency, or any shop where a missed call is a lost customer, let's talk about where the money leaks.
Rather write? kyleg@marketingapes.com · Messenger